Senior Vice President, Frido

From complete paralysis to leading growth strategy — resilience is my operating system.

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0+Years in Business Development & Sales
₹0 Cr+Revenue Scaled at Frido (from ₹50L)
0+Retail Stores Onboarded (GT Channel)
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The Narrative Arc

Adversity to Leadership

2009

The Pivot Point

A sudden, severe accident resulting in incomplete quadriplegia. In an instant, life shifted from active motion to total immobility. The medical prognosis offered limits; Savio chose to find opportunities.

“Accidents rewrite the body's rules, but they don't have to touch the mind's ambitions.”

2010 - 2014

Redefining Limits

Years of grueling physical therapy and mental conditioning. Relearning how to sit, move, and operate. This phase forged an unbreakable resilience and a deep appreciation for systems, incremental progress, and self-discipline.

“True scale is built one millimeter of progress at a time.”

2015 - 2019

Re-emergence as a Leader

Returning to the business arena — from Business Development Executive at Mindscripts, to Sales Development Rep at Global Advertising, to Sales Manager at Gsource Technologies, scaling a 42-client APAC vertical to $350K in annual revenue. Nine years of grit, one promotion at a time.

“Client acquisition is just like rehabilitation: it requires consistency, strategy, and absolute persistence.”

2020 - Present

Executive Scale (Frido)

Joining Arcatron Mobility / Frido as Assistant Vice President and rising to Senior Vice President – Business Development. Scaling revenue from ₹50 Lakhs to ₹120 Crores, onboarding 1,500+ retail stores, and architecting a ₹150 Cr roadmap for FY 2026–27.

“Resilience isn't just surviving; it's scaling. We build systems that perform, no matter the headwinds.”

Since April 2020

The Frido Journey

From Assistant Vice President to Senior Vice President — three roles, one continuous growth story at Arcatron Mobility / Frido.

₹0 Cr

Revenue scaled since 2020 (from ₹50L)

0+

Retail stores onboarded (GT channel)

₹0 Cr

New B2B vertical built in 8 months (from ₹1 Cr)

₹0 Cr

FY 2026–27 growth roadmap target

Apr 2020 – May 2023

Assistant Vice President – Sales

  • Built the inside sales division for a D2C brand, scaling revenue from ₹30K to ₹55L/month
  • Trained the Amazon customer success & inside sales team, raising feedback ratings from 41% to 87%
  • Achieved a 4.4-star average product review and a stronger NPS through proactive service strategies
Jun 2023 – Dec 2025

Vice President – Business Development & Customer Service

  • Raised the business from ₹50 Lakhs to ₹120 Crores annually
  • Built the customer service function from scratch, then scaled it to retain and grow the client base
  • Established the offline General Trade (GT) channel — 1,500 stores across 8 metro cities, ₹50L/month
  • Raised CSAT by 25%, cut ticket resolution time by 30%, and reduced churn by 10%
  • Secured ₹1 Cr in export deals across Oman, Kuwait, Japan, and Nepal
  • Managed a team of 55+, integrating Salesforce and Kylas CRM
Jan 2026 – Present

Senior Vice President – Business Development

  • Scaled a new B2B vertical from ₹1 Cr to ₹33 Cr in 8 months at a positive 10% EBITDA
  • Architected a growth roadmap targeting ₹150 Cr revenue for FY 2026–27
  • Led GT expansion initiatives, operationalizing 1,500+ retail stores nationally
  • Partnering directly with founders and executive leadership on company-wide growth priorities
+25%
CSAT Score
-30%
Ticket Resolution Time
-10%
Customer Churn
+18%
First-Call Resolution
+200%
Customer Base Growth
-15%
Operational Cost (Annual)
55+
Team Managed
4
Export Markets (₹1 Cr)

Operating System

Leadership Philosophy

Core strengths and executive perspectives forged in high-stakes turnaround environments and physical adaptation.

Leadership

Empowering teams through empathy, vision, and system-level accountability. Directing GTM squads to cross growth barriers under heavy market pressure.

PerspectiveRead Quote →

“Leading by example means being the absolute pillar of execution. Real leadership doesn't demand effort; it coordinates alignment.”

Core Strength

Critical Thinking

Slicing through operational noise to isolate core business drivers. Evaluating margins, GTM efficiency, and product market fit systematically.

PerspectiveRead Quote →

“First-principles approach. Strip the vanity metrics down to unit economics and address core constraints first.”

Core Strength

Creative Problem-Solving

Overcoming physical boundaries taught me that constraints are prompts for innovation, not stop signs.

PerspectiveRead Quote →

“When conventional channels close, you create new paths. I apply this exact pivot mindset to saturated sales pipelines.”

Core Strength

Teamwork

Coordinating diverse skillsets. Fostering a culture of radical transparency, extreme ownership, and shared wins.

PerspectiveRead Quote →

“Growth is a multiplayer game. A unified team with mediocre strategy beats a fragmented team with genius ideas every time.”

Core Strength

Time Management

Treating time as the ultimate non-renewable asset. Designing automated CRM workflows and rigorous priority matrices.

PerspectiveRead Quote →

“Efficiency is not about doing more; it is about eliminating the non-essential to execute what matters with maximum force.”

Core Strength

Communication

Aligning cross-functional partners, board directors, and key stakeholders with precision, clarity, and infectious enthusiasm.

PerspectiveRead Quote →

“Clear communication is clean thinking made public. Minimizing ambiguity is the key to accelerated deal closures.”

Core Strength

The Early Years

Professional Timeline

Nine years of ground-level grit — from inbound inquiries to a self-built APAC vertical — before Frido. See the executive chapter in the Frido Journey below.

Gsource Technologies LLC

Nov 2018 – Mar 2020

Sales Manager

Drove significant sales growth and profit through proactive management strategies and enhanced sales training, executing end-to-end technical sales from data mining to deal closure.

APAC Vertical Built
Onboarded 42 clients, generating $350K in annual revenue
Market Expansion
Expanded into Canadian and UK markets, closing deals remotely
Key Execution Points
  • Established and scaled the APAC sales vertical from zero, onboarding 42 clients and generating $350K annual revenue.
  • Recruited, trained, and developed a high-performing sales team, instilling best practices and effective sales strategies.
  • Closed deals remotely, achieving cost savings by eliminating travel expenses while sustaining pipeline velocity.
APAC ExpansionTechnical SalesOutsourcingTeam BuildingRemote Sales

Core Assets

Expertise & Skills

Strategic capabilities cultivated across sales pipelines, enterprise partnerships, and corporate turnarounds.

Strategy Planning
P&L Management
Business Development & Sales
Offline Sales
Competition & Market Analysis
Leadership Training
Cost & Resource Optimization
Strategy Planning
P&L Management
Business Development & Sales
Offline Sales
Competition & Market Analysis
Leadership Training
Cost & Resource Optimization
Service Delivery
Customer Success
Business Planning
Vendor Management
Channel Development
Capability Building Initiatives
Manpower Leadership
Service Delivery
Customer Success
Business Planning
Vendor Management
Channel Development
Capability Building Initiatives
Manpower Leadership

Foundations

Education & Credentials

Continuous training and business education supporting strategic market execution.

Degree, 2009

MBA – Human Resources Management & Marketing

Sinhgad Institute of Management, Pune

Degree, 2007

B.Sc. – Electronics

Nowrosjee Wadia College, Pune

Certification, 2019

Course on Digital Marketing

Digital Trainee Program

Connect

Resilience isn't just about bouncing back; it's about scaling forward. Let's discuss Go-To-Market strategies, EBITDA acceleration, B2B enterprise sales pipelines, or advisory partnerships.

Email Address
savio.abraham@example.com
LinkedIn Connect
linkedin.com/in/savioabraham

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